Square Peg Round Hole: Navigating AI/ML Strategies
Helping you navigate your AI/ML strategy
To design AI and automation solutions that amplify human strengths—ensuring technology serves people by enriching lives, inspiring innovation, and enabling more meaningful, creative, and fulfilling experiences.
To empower clients through intelligent automation that simplifies operations, reduces manual effort, and delivers clear, measurable business value.
To be the trusted partner for India’s medium-scale companies by delivering practical, intelligent automation solutions that enhance operational efficiency, reduce costs, and drive sustainable growth—making advanced AI technology accessible and impactful across the MSME landscape.


Founder, Round Hole Square Peg
Subu Iyer transforms operational friction into scalable technology. His expertise is defined by a rare convergence of Operational Technology (OT) and Information Technology (IT), bringing industrial rigor to digital transformation.
With 18+ years of experience, Subu has navigated from high-precision Robotics and ASRS in industries like Steel, Tire, and Semiconductors to architecting paperless Loan Origination Systems in BFSI.
Specializing in OutSystems and Enterprise AI, Subu helps C-suite leaders solve unique "square peg" challenges, ensuring that businesses can innovate rapidly without sacrificing data sovereignty or architectural integrity.

Co-founder, Round Hole Square Peg
As Co-Founder, Abhishek brings the executive weight of an 18-year corporate career to our startup’s foundation. Having led strategic initiatives for Tata Power and Tata Motors, and currently steering global expansion for FIRETECH, he is responsible for engineering our company’s growth engine.
Abhishek moves beyond the typical startup mindset; he applies proven management frameworks to our AI consulting operations, focusing on rapid scalability, operational efficiency, and high-value client acquisition. He ensures our delivery models are robust enough to serve the very global conglomerates he used to manage.

We empower organizations to align AI and digital initiatives with business goals through a structured, outcome-driven approach. Conduct leadership workshops to define vision, assess current technology and process maturity, and prioritize high-ROI use cases focusing on quantifiable outcomes. Our phased roadmap details timelines, resources, success metrics, and governance frameworks—ensuring rapid pilot wins, sustainable scaling, and measurable impact.

Our Digital Transformation Consulting services help our clients stay ahead of the curve in today's digital world. We work with you to develop a digital intervention that fits your business needs, optimize your digital presence, and leverage technology to drive growth.

Unlock your organization’s AI potential with a comprehensive Readiness & Transformation Assessment. We evaluate data maturity, infrastructure, talent and strategy to deliver a tailored AI/ML roadmap accelerating adoption, mitigating risks and driving innovation with actionable insights for scalable, future-ready solutions.

Data Governance, Privacy, and Compliance Advisory guides organizations to align data practices with India’s Digital Personal Data Protection (DPDP) Act. We assess data lifecycles, implement consent and purpose limitation controls, and design governance frameworks that ensure transparency, accountability, and risk mitigation. Our approach integrates DPDP requirements into policies, processes, and technology enabling compliant data, strengthened trust, and sustainable AI-driven growth.

Our Corporate Training Services offer tailored programs on low-code platforms, generative AI, machine learning, and data analytics equipping teams with the skills to rapidly develop applications, generate content, build predictive models, and derive insights from data. Our practical, hands-on workshops and certifications accelerate digital adoption, foster innovation, and drive measurable business outcomes across functions.
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